Tattoos, Not Brands

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Business & Economics - Sales & Marketing
Tattoos, Not Brands

Tattoos, Not Brands

Name: Tattoos, Not Brands
ISBN: 9781954676282

Clint White

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"...illuminates one of the most misunderstood aspects of launching a company and should allow countless entrepreneurs to sleep better at night." — Scott Stedman, serial entrepreneur and author of Mouse, a novel. (Greenleaf Book Group)
Before you start your business, before you spend a dime on marketing or hire another brand strategist, you need to consider something: You don't have a brand.
Everyone from aspiring entrepreneurs to seasoned business titans believes in the power of branding. But the truth is, most businesses, nonprofits, charities, and social movements aren't brands. They are tattoos.
Unlike market-driven brands, tattoos are mission-driven. And if you have a tattoo, approaching marketing from a brand mindset will prove–inevitably–unsuccessful.
Drawing upon research, psychology, and decades of experience, Tattoos, Not Brands: An Entrepreneur's Guide to Smart Marketing and Business Building offers...

Категории:

Business & Economics - Sales & Marketing

Година:

2022

Издателство:

Indigo River Publishing

Език:

english

Страници:

168

ISBN 10:

195467628X